After months of development you’re finally ready to launch the product your clients will adore. Your brand new website is beautiful, and at the price you’ve set, no one could turn you down. You go to industry events to promote your work, and traffic to your site is growing everyday.
All of which has amounted to zero customers and you have no idea why.
Every time I work with a new client, it’s amazing how far a little bit of design (typography in this case) can go towards improving their business and their brand. While big brands like Apple and Nike invest millions of dollars into the design of their products, most…
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