Q&A
Q&A: Why do some companies spend millions of dollars on their logo?
Large companies don’t just spend millions of dollars for a logo, what they’re actually buying is reassurance. Within those multi-million dollar rebranding campaigns is research, audits, copywriting, and brand positioning. All of which aim to qualify whether the final design resonates with the company’s target audience. So truthfully they’re not paying millions…
Q&A: Is there an easy way to become a graphic designer?
In these Q&A posts, I like to write my answers to questions found across social media and in real life about design, branding, and business. If you have a question you’d like answered, post a comment on my Facebook page, and I’ll do my best to answer it. The…
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