As part of Time Warner Inc., we were tasked with redesigning the company blog to create a more responsive and flexible design. The blog needed to accommodate a more adaptable publishing style while both honoring and updating the Time Warner aesthetic developed over the past few years.
With versatility in mind, we developed a modular container that could hold any variation of content while maintaining visual consistency regardless of device size or word count.
A major part of this project’s success was working hand-in-hand with the development team. We functioned together to solve the problems we encountered, rather than working separately on individual tasks. Our combined insights allowed us to troubleshoot in real-time to create solutions immediately.
The revamped design earned our team a 2016 Gold Stevie Award for Best Blog from The International Business Awards, which led to more engagement and traffic for the popular media blog.