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Q&A: Why do some companies spend millions of dollars on their logo?
Large companies don’t just spend millions of dollars for a logo, what they’re actually buying is reassurance. Within those multi-million dollar rebranding campaigns is research, audits, copywriting, and brand positioning. All of which aim to qualify whether the final design resonates with the company’s target audience. So truthfully they’re not paying millions…
5 Design Hangups That Hold Back Your Success
Many new business owners are confused when it comes to design. They don’t know the costs, the timeframes, the outcomes, or when it’s the right time to hire a designer. These design hangups convince them that design isn’t worth the risk or the expense, or that it’s just not a…
10 Typography Tips Every Business Should Know
Every time I work with a new client, it’s amazing how far a little bit of design (typography in this case) can go towards improving their business and their brand. While big brands like Apple and Nike invest millions of dollars into the design of their products, most…
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