Process

Resonant branding begins with strategy.

Many creative projects are a reaction to new demands of the business. Reactive projects can get unruly. Our simple, strategic approach brings clarity to brands of all sizes and situations.

Process

Resonant branding begins with strategy.

Many creative projects are a reaction to new demands of the business. Reactive projects can get unruly. Our simple, strategic approach brings clarity to brands of all sizes and situations.

The Brand Resonance Approach

Focusing here...

The Emotional Language of Your Audience

01

The Emotional Language of Your Audience

01

Your Inspirational Image of the Future

02

Your Inspirational Image of the Future

02

Empowering Tools for Your Staff

03

Empowering Tools for Your Staff

03

Creates...

Saved time and budget

Saved time and budget

High-quality leads

High-quality leads

Returning community of brand loyalists

Returning community of brand loyalists

By understanding the relationship of the ideas listed above, we clarify a specific end-state for your brand which allows us to make meaningful creative decisions and reveals connections and opportunities -- visual, technical, etc. -- that might otherwise be hidden.

Additionally, we focus on the long-term of every design by considering the needs of the caretakers of your project: we strive to equip your team with solutions that are flexible, scalable, and easy to use so that they can create with our work rather than just be created for.

My Promise

To deliver an unforgettable experience, I'm as committed to delivering on the intangibles as much as the work itself.

01

Expertise

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

01

Expertise

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

01

Expertise

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

02

Video Coaching

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

02

Video Coaching

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

02

Video Coaching

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

03

Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

03

Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

03

Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

04

Longevity

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

04

Longevity

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

04

Longevity

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

Services

01

Brand Strategy

All of my work is rooted in brand strategy. Using my Brand Resonance Approach, create a meaningful, consistent direction for your brand's identity that's designed to resonate with the hearts and minds of your audience.

01

Brand Strategy

All of my work is rooted in brand strategy. Using my Brand Resonance Approach, create a meaningful, consistent direction for your brand's identity that's designed to resonate with the hearts and minds of your audience.

02

Brand Identity

All of the visual aspects of your brand -- color, typography, logo, and more -- together as a cohesive, branded experience with instructions on how to maintain consistency wherever your brand may turn up.

02

Brand Identity

All of the visual aspects of your brand -- color, typography, logo, and more -- together as a cohesive, branded experience with instructions on how to maintain consistency wherever your brand may turn up.

03

Web Design & Development

Often the primary experience of your brand, your website is one of the most persuasive, powerful tools at your disposal. Which is why we use our Brand Resonance Approach to design an experience that inspires your audience to work with you.

03

Web Design & Development

Often the primary experience of your brand, your website is one of the most persuasive, powerful tools at your disposal. Which is why we use our Brand Resonance Approach to design an experience that inspires your audience to work with you.

04

Ongoing Brand Support

Growing brands need to adapt to new situations. That's why we provide ongoing support to provide additional training, consultations, and tweaks to help steer you in the right direction.

04

Ongoing Brand Support

Growing brands need to adapt to new situations. That's why we provide ongoing support to provide additional training, consultations, and tweaks to help steer you in the right direction.

Kind words from my clients and collaborators

Kind words from my clients and collaborators

Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.

Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.

Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.

Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.

Attract your ideal clients with the right brand working for you.

Our clients deserve our full attention which is why we only take on 12 projects per year.

Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.

newsletter

Become a resonant brand in 4 minutes per week.

Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.

© 2012–2024 Jake Cooper Design

Attract your ideal clients with the right brand working for you.

Our clients deserve our full attention which is why we only take on 12 projects per year.

Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.

newsletter

Become a resonant brand in 4 minutes per week.

Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.

© 2012–2024 Jake Cooper Design