Process
Resonant branding begins with strategy.
Process
Resonant branding begins with strategy.
The Brand Resonance Approach
Focusing here...
The Emotional Language of Your Audience
01
The Emotional Language of Your Audience
01
Your Inspirational Image of the Future
02
Your Inspirational Image of the Future
02
Empowering Tools for Your Staff
03
Empowering Tools for Your Staff
03
Creates...
Saved time and budget
Saved time and budget
High-quality leads
High-quality leads
Returning community of brand loyalists
Returning community of brand loyalists
By understanding the relationship of the ideas listed above, we clarify a specific end-state for your brand which allows us to make meaningful creative decisions and reveals connections and opportunities -- visual, technical, etc. -- that might otherwise be hidden.
Additionally, we focus on the long-term of every design by considering the needs of the caretakers of your project: we strive to equip your team with solutions that are flexible, scalable, and easy to use so that they can create with our work rather than just be created for.
My Promise
To deliver an unforgettable experience, I'm as committed to delivering on the intangibles as much as the work itself.
01
Curiosity
I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.
01
Curiosity
I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.
01
Curiosity
I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.
02
Empathy
In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.
02
Empathy
In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.
02
Empathy
In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.
03
Long-term Partnership
I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.
03
Long-term Partnership
I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.
03
Long-term Partnership
I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.
04
Evergreen Solutions
I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.
04
Evergreen Solutions
I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.
04
Evergreen Solutions
I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.
Services
00
Brand Identity Design
Comprehensive brand identity design services for startups and small businesses, creating impactful logos, visual identities, and cohesive branding that resonate with your audience.
00
Brand Identity Design
Comprehensive brand identity design services for startups and small businesses, creating impactful logos, visual identities, and cohesive branding that resonate with your audience.
00
Event Materials
From brochures to signage, we craft engaging event materials that align with your brand, making your next event memorable and helping your message stand out.
00
Event Materials
From brochures to signage, we craft engaging event materials that align with your brand, making your next event memorable and helping your message stand out.
00
Presentation Design
Professional, visually compelling presentations that communicate your message and keep your audience engaged.
00
Presentation Design
Professional, visually compelling presentations that communicate your message and keep your audience engaged.
01
Brand Strategy
All our design work begins with brand strategy. Using our Brand Resonance Approach, we define a clear direction for your brand's identity that's tailored to resonate with the hearts and minds of your specific audience.
Brand Resonance Strategy
Audience Profiles
Competitive Audit & Positioning
Consultations & Coaching
01
Brand Strategy
All our design work begins with brand strategy. Using our Brand Resonance Approach, we define a clear direction for your brand's identity that's tailored to resonate with the hearts and minds of your specific audience.
Brand Resonance Strategy
Audience Profiles
Competitive Audit & Positioning
Consultations & Coaching
02
Web Design
We bring your Brand Resonance Strategy to life with user-friendly, mobile-optimized web design tailored for small businesses, startups, and non-profits. Our intuitive, future-proof websites empower your team to easily update and manage content, ensuring long-term success.
Brand Identity Systems
Brand Guidelines
Responsive Web Design
No-Code Web Development
Brand Assets & Resources
02
Web Design
We bring your Brand Resonance Strategy to life with user-friendly, mobile-optimized web design tailored for small businesses, startups, and non-profits. Our intuitive, future-proof websites empower your team to easily update and manage content, ensuring long-term success.
Brand Identity Systems
Brand Guidelines
Responsive Web Design
No-Code Web Development
Brand Assets & Resources
03
Ongoing Support
Growing brands need to adapt to new situations and challenges in order to stay in business. That's why we provide ongoing support to provide the right materials for the current moment as the business evolves.
Sales & Marketing Materials
Presentations
Social Media Templates & Graphics
Evolving Strategy Consultations
Brand Equity Roadmap
03
Ongoing Support
Growing brands need to adapt to new situations and challenges in order to stay in business. That's why we provide ongoing support to provide the right materials for the current moment as the business evolves.
Sales & Marketing Materials
Presentations
Social Media Templates & Graphics
Evolving Strategy Consultations
Brand Equity Roadmap
Kind words from my clients and collaborators
Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.
Alice Moszczynski
Founder & Interior Designer, AM Design Collective
Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.
Sheena Matheiken
Artist, Filmmaker, and Experience Designer
Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.
Derek Deal
Creative Director, Post-Production, Universal Orlando Resort
Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.
Caroline Kilbanoff
Executive Director, Made By Us
Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.
Alice Moszczynski
Founder & Interior Designer, AM Design Collective
Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.
Sheena Matheiken
Artist, Filmmaker, and Experience Designer
Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.
Derek Deal
Creative Director, Post-Production, Universal Orlando Resort
Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.
Caroline Kilbanoff
Executive Director, Made By Us
Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.
Alice Moszczynski
Founder & Interior Designer, AM Design Collective
Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.
Sheena Matheiken
Artist, Filmmaker, and Experience Designer
Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.
Derek Deal
Creative Director, Post-Production, Universal Orlando Resort
Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.
Caroline Kilbanoff
Executive Director, Made By Us
Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.
Alice Moszczynski
Founder & Interior Designer, AM Design Collective
Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.
Sheena Matheiken
Artist, Filmmaker, and Experience Designer
Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.
Derek Deal
Creative Director, Post-Production, Universal Orlando Resort
Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.
Caroline Kilbanoff
Executive Director, Made By Us
Kind words from my clients and collaborators
Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.
Alice Moszczynski
Founder & Interior Designer, AM Design Collective
Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.
Sheena Matheiken
Artist, Filmmaker, and Experience Designer
Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.
Derek Deal
Creative Director, Post-Production, Universal Orlando Resort
Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.
Caroline Kilbanoff
Executive Director, Made By Us
Attract your ideal clients with a brand that works for you.
Our clients deserve our full attention which is why we only take on 12 projects per year.
Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.
newsletter
Become a resonant brand in 4 minutes per week.
Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.
Attract your ideal clients with a brand that works for you.
Our clients deserve our full attention which is why we only take on 12 projects per year.
Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.
newsletter
Become a resonant brand in 4 minutes per week.
Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.