Process

Resonant branding begins with strategy.


Process

Resonant branding begins with strategy.


The Brand Resonance Approach

Focusing here...

The Emotional Language of Your Audience

01

The Emotional Language of Your Audience

01

Your Inspirational Image of the Future

02

Your Inspirational Image of the Future

02

Empowering Tools for Your Staff

03

Empowering Tools for Your Staff

03

Creates...

Saved time and budget

Saved time and budget

High-quality leads

High-quality leads

Returning community of brand loyalists

Returning community of brand loyalists

By understanding the relationship of the ideas listed above, we clarify a specific end-state for your brand which allows us to make meaningful creative decisions and reveals connections and opportunities -- visual, technical, etc. -- that might otherwise be hidden.

Additionally, we focus on the long-term of every design by considering the needs of the caretakers of your project: we strive to equip your team with solutions that are flexible, scalable, and easy to use so that they can create with our work rather than just be created for.

My Promise

To deliver an unforgettable experience, I'm as committed to delivering on the intangibles as much as the work itself.

01

Curiosity

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

01

Curiosity

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

01

Curiosity

I consider myself a life-long learner. I incorporate the distilled best practices and lessons learned from my past clients, mentors, industry experts, and personal studies into every facet of my work. While I specialize in brand-related work, my many interests and general curiosity will bring new connections to your project.

02

Empathy

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

02

Empathy

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

02

Empathy

In order to make truly transformative changes in your business my work doesn't end when the design is finished. I provide real-time training on how to implement and expand on my designs so your team is fully equipped to integrate them into their workflow.

03

Long-term Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

03

Long-term Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

03

Long-term Partnership

I view my work as an investment in long-term change to and through your brand. I'm more interested in creating tools that empower your team and audience for the long-term, rather than a single-use design.

04

Evergreen Solutions

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

04

Evergreen Solutions

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

04

Evergreen Solutions

I pride myself as being a toolmaker creating designs and systems that are flexible enough to last the lifetime of your business.

Services

00

Brand Identity Design

Comprehensive brand identity design services for startups and small businesses, creating impactful logos, visual identities, and cohesive branding that resonate with your audience.

00

Brand Identity Design

Comprehensive brand identity design services for startups and small businesses, creating impactful logos, visual identities, and cohesive branding that resonate with your audience.

00

Event Materials

From brochures to signage, we craft engaging event materials that align with your brand, making your next event memorable and helping your message stand out.

00

Event Materials

From brochures to signage, we craft engaging event materials that align with your brand, making your next event memorable and helping your message stand out.

00

Presentation Design

Professional, visually compelling presentations that communicate your message and keep your audience engaged.

00

Presentation Design

Professional, visually compelling presentations that communicate your message and keep your audience engaged.

01

Brand Strategy

All our design work begins with brand strategy. Using our Brand Resonance Approach, we define a clear direction for your brand's identity that's tailored to resonate with the hearts and minds of your specific audience.

Brand Resonance Strategy

Audience Profiles

Competitive Audit & Positioning

Consultations & Coaching

01

Brand Strategy

All our design work begins with brand strategy. Using our Brand Resonance Approach, we define a clear direction for your brand's identity that's tailored to resonate with the hearts and minds of your specific audience.

Brand Resonance Strategy

Audience Profiles

Competitive Audit & Positioning

Consultations & Coaching

02

Web Design

We bring your Brand Resonance Strategy to life with user-friendly, mobile-optimized web design tailored for small businesses, startups, and non-profits. Our intuitive, future-proof websites empower your team to easily update and manage content, ensuring long-term success.

Brand Identity Systems

Brand Guidelines

Responsive Web Design

No-Code Web Development

Brand Assets & Resources

02

Web Design

We bring your Brand Resonance Strategy to life with user-friendly, mobile-optimized web design tailored for small businesses, startups, and non-profits. Our intuitive, future-proof websites empower your team to easily update and manage content, ensuring long-term success.

Brand Identity Systems

Brand Guidelines

Responsive Web Design

No-Code Web Development

Brand Assets & Resources

03

Ongoing Support

Growing brands need to adapt to new situations and challenges in order to stay in business. That's why we provide ongoing support to provide the right materials for the current moment as the business evolves.

Sales & Marketing Materials

Presentations

Social Media Templates & Graphics

Evolving Strategy Consultations

Brand Equity Roadmap

03

Ongoing Support

Growing brands need to adapt to new situations and challenges in order to stay in business. That's why we provide ongoing support to provide the right materials for the current moment as the business evolves.

Sales & Marketing Materials

Presentations

Social Media Templates & Graphics

Evolving Strategy Consultations

Brand Equity Roadmap

Kind words from my clients and collaborators

  • Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.

    Alice Moszczynski

    Founder & Interior Designer, AM Design Collective

  • Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.

    Sheena Matheiken

    Artist, Filmmaker, and Experience Designer

  • Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.

    Derek Deal

    Creative Director, Post-Production, Universal Orlando Resort

  • Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.

    Caroline Kilbanoff

    Executive Director, Made By Us

Kind words from my clients and collaborators

Working with Jake felt natural from the start. His intuition and design sensibilities gave me clarity on my brand identity and it helped elevate my business.

Alice Moszczynski

Founder & Interior Designer, AM Design Collective

Jake has the unique ability (and willingness) to take on any problem no matter how big or small, with equal measure curiosity and confidence.

Sheena Matheiken

Artist, Filmmaker, and Experience Designer

Jake’s thoughtful approach and relentless attention to detail gave our team’s portfolio a level of sophistication that was heralded across the company.

Derek Deal

Creative Director, Post-Production, Universal Orlando Resort

Jake is a no-drama, solutions-oriented thought partner who feels like a player on your team, not just a vendor for hire.

Caroline Kilbanoff

Executive Director, Made By Us

Attract your ideal clients with a brand that works for you.

Our clients deserve our full attention which is why we only take on 12 projects per year.

Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.

newsletter

Become a resonant brand in 4 minutes per week.

Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.

© 2012–2024 Jake Cooper Design

Attract your ideal clients with a brand that works for you.

Our clients deserve our full attention which is why we only take on 12 projects per year.

Book your free discovery call today to reserve your spot and receive specific, actionable advice to resonate with branding.

newsletter

Become a resonant brand in 4 minutes per week.

Every week I share insights, resources, and actionable advice designed to help you resonate with your ideal clients.

© 2012–2024 Jake Cooper Design