Brand strategy jobs play a vital role in crafting cohesive messaging and design that align with a company’s core values. Without this foundation, marketing efforts often miss the mark, resulting in wasted resources and less impact.

At Jake Cooper Design, we focus on building strong, resonant brands before diving into paid marketing campaigns, ensuring that all efforts are maximized for success. This approach is more effective in the long run, as supported by the data.

Supporting Data on Brand Strategy's Importance

Brand Consistency Increases Revenue

According to research by Lucidpress, brands that maintain consistent branding across all platforms see an average revenue increase of 23%. This underscores the importance of a cohesive brand strategy, which ensures consistent messaging across touchpoints—from websites to social media to advertising.

At Jake Cooper Design, we emphasize consistency, as seen in our work with Gro Dev, where we ensured their messaging was clear and cohesive, leading to better audience engagement and business growth.

Customers Value Brand Authenticity

A survey by Stackla found that 86% of consumers say authenticity is important when deciding which brands to support. At Jake Cooper Design, we build brand strategies that authentically represent our clients' missions. For example, with Caitlin Miller Photography, we developed a brand identity that resonated with her values and connected with her ideal audience.

Investment in Branding Yields ROI

A McKinsey & Company study revealed that businesses with strong brand strategies outperform those without, with up to 2x higher total return to shareholders. Our collaboration with non-profits like Made By Us shows how a strong brand strategy can drive success before launching heavy marketing efforts. Their revamped website, based on strategic messaging and design, helped raise 50% of their annual budget within two months.

Why Brand Strategy Precedes Paid Marketing

Without a robust brand strategy, businesses risk running ineffective paid marketing campaigns that fail to connect with their audience. Paid marketing amplifies your message, but if the brand lacks clear, resonant messaging, it may fall flat. We see this firsthand at Jake Cooper Design, where we work to establish a strong brand identity before launching marketing initiatives.

For instance, our work with Gro Dev involved building a comprehensive design strategy before developing their event and presentation materials. This foundation allowed us to brand materials that not only looked great but also communicated their mission effectively, ensuring future marketing campaigns would align perfectly with the brand.

Conclusion

Brand strategy jobs are essential to business success, as they create the foundation for all marketing efforts. Data shows that consistent, authentic, and strategically crafted brands see better ROI, build customer trust, and outperform competitors. At Jake Cooper Design we specialize in building resonant brand strategies that set businesses up for long-term success.

By investing in brand strategy first, businesses can ensure that their marketing efforts are aligned and effective, maximizing the return on every dollar spent.